It appears that Kiwi’s are now ready to see Mr. Grey.
A new study by Universal Pictures New Zealand which surveyed more than 1,000 New Zealanders has revealed that a predominant number of curious Kiwis (68% to be precise) are interested in getting their hands on the upcoming home release of Fifty Shades of Grey.
That figure would be like filling up Mt Smart Stadium SIXTEEN times with the population of Auckland*!
The figures released this week show 20% of them said they had been holding out to watch the movie once it was available to watch at home, with one in ten admitting they’re curious to know more about the BDSM themes included in the storyline of the movie.
If we based this on the Waikato region, it would be like filling up Mt Eden Stadium past capacity**!
Universal Pictures New Zealand Managing Director Michael Coley said:
“Fifty Shades of Grey is a global phenomenon and the research shows that New Zealanders are keen to get amongst it – whether its diehard fans of the books, inquisitive couples, or just plain and simple curiosity, Kiwis want to be in the know.”
While appealing to both the attached and unattached, 91% of coupled Kiwis plan to make a night of it by watching the movie at home with their partner compared to one third of single Kiwis who plan on watching it alone.
Based on the population of New Zealand, this means we could fill the Michigan stadium with a capacity of 100,000 over FOURTY ONE TIMES***!
Whether it’s to spice things up in a relationship or for a giggle with friends, the research also exposed a willingness to share the Fifty Shades of Grey experience. More than half of Kiwis say they are likely to buy Fifty Shades of Grey as a gift while almost a third say they are likely to gift it to their partner.
That means if it’s your birthday over the next month and you see a little winky emoji in your card, then it may just be a little Fifty Shades of Grey for you 😉
Fifty Shades of Grey is available on Blu-Ray, DVD and Digital Download now!
